Take your product marketing to the next level
Drive pipeline and adoption with clear positioning, compelling messaging, high-impact product launches, and sales enablement built for complex B2B SaaS and AI solutions.
I’m DJ—a full-stack product marketer with 10 years of experience connecting customer insight, product strategy, and go-to-market execution.
Have a project you would like to discuss?
30+ products worked on
- Legal AI
- Information Governance
- CRM
- Financial Products
- & More…
Positioning & Messaging
Develop a razor-sharp value proposition and marketing messages that make your products and services shine, giving you a competitive edge in the marketplace.
Sales Enablement
Design and implement tailored sales enablement strategies that empower your sales team to close more deals. Every resource is built to accelerate pipeline progression.
Market Research
Perform in-depth market analyses and user research to uncover customer needs, unveil new opportunities, and guide target market selection and positioning.
Product Launches
Successfully execute product launch plans from idea to market, encompassing market sizing, competitive analysis, messaging, positioning, and sales activations.
Portfolio
From early-stage products to enterprise SaaS
Selected projects spanning enterprise software, Information Governance, AI, CRM, and Legal software—from building the first market presence for new products to supporting established companies and complex buying audiences.
Morae modernizes legal and compliance operations through AI-powered solutions that improve how firms manage contracts, information, spend, and regulatory obligations.
Gimmal helps organizations take control of their growing electronic and physical information to reduce legal and regulatory risk associated with managing critical business information.
basix.ai is a frictionless, 1-by-1 driven sales enablement platform that works by shortening the time between customer interactions and making AI-driven choices to serve the next best prospect.
Product Consulting
From web apps to mobile applications, I’ll help you bring your product to market faster and capture value within your specific market segment. Leverage my hands-on expertise in scaling products to unlock new layers of business value, whether refining your MVP scope or maximizing a product’s lifespan.
Ready to talk about your project?
More Capabilities
Not seeing what you’re looking for? Drop me an email and let’s go from there.
AI Product Launches & GTM
Lead end-to-end launches across research, positioning, messaging, launch planning, demand generation, and cross-functional execution.
Positioning & Narrative Design
Translate complex AI and enterprise software capabilities into differentiated messaging grounded in buyer needs and business value.
Sales Enablement & Revenue Acceleration
Build playbooks, demos, competitive tools, and stage-specific assets that improve sales effectiveness and pipeline progression.
Agentic GTM Systems
Design AI-powered workflows for account research, lead qualification, personalization, campaign execution, and revenue intelligence.
Competitive Intelligence & Win-Loss
Turn competitor activity, buyer feedback, and deal outcomes into sharper positioning, actionable insights, and stronger win rates.
ABM & Personalization
Use account signals, persona intelligence, and CRM data to prioritize high-intent buyers and deliver more relevant experiences.
